Current:Home > reviewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Zenith Money Vision
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-18 14:03:52
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (71186)
Related
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Who is Yusuf Dikec, Turkish pistol shooter whose hitman-like photo went viral?
- Justice Department sues TikTok, accusing the company of illegally collecting children’s data
- When does the Pumpkin Spice Latte return to Starbucks? Here's what we know.
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- Here's what the average spousal Social Security check could look like in 2025
- Babies R Us shops are rolling out in 200 Kohl's stores: See full list
- Horoscopes Today, August 2, 2024
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Why Simone Biles was 'stressing' big time during gymnastics all-around final
Ranking
- Bodycam footage shows high
- Kremlin acknowledges intelligence operatives among the Russians who were freed in swap
- Authorities are investigating after a man died in police custody on Long Island
- 6 people, including 4 children, killed in 2-vehicle crash in Mississippi
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Olympic badminton player offers Snoop Dogg feedback, along with insights about sport
- Books similar to 'Verity' by Colleen Hoover: Read these twisty romantic thrillers next
- A 'dead zone' about the size of New Jersey lurks in the Gulf of Mexico
Recommendation
Intel's stock did something it hasn't done since 2022
Video shows explosion at Florida laundromat that injured 4; witness reported smelling gas
Aaron Taylor-Johnson Looks Unrecognizable After Shaving Off His Beard
DOE abruptly cancels school bus routes for thousands of Hawaii students
US appeals court rejects Nasdaq’s diversity rules for company boards
Giant pandas return to nation's capital by end of year | The Excerpt
Miss Teen West Virginia Has the Perfect Bounce Back After Falling Off Stage at Competition
Brittney Griner on Paul Whelan, Evan Gershkovich being released: 'It's a great day'